The fun bit.

Charms, patches, snap-ons — the stuff that makes the bag feel like theirs rather than just a bag. Clip on, peel on, snap on. Done in under a minute.

  • Clip it on

    The alphabet charm clips onto the strap or a carabiner in seconds. Find their letter. Done. Transfers between bags if they upgrade later.

  • Peel and press

    Self-adhesive backing — no sewing, no iron required. Press firmly for 30 seconds on any clean dry fabric surface. Stays put.

  • Snap on, swap out

    Press-stud snap onto the Scrunchie Strap or Adventurer Strap. Collect them, trade them, stack them. Random designs — that's the point.

Don't have a bag yet?

Start with the bag. Choose a strap. Add kits and extras.

What to see the full range?