• Pick a bag

    Royal Blue or Iceberg Blue. Whichever one you'd fight your sibling for.

    Pick your bag
  • Choose a strap

    Soft and scrunchie-y. Rugged and clippy. Or save up and get both.

    Choose your strap
  • Add kits and accessorises

    Games. Art supplies. A charm with your initial on it. Stack it however you like.

    Make it yours

Start here. Customise everything.

  • The Sidekick Sling

    Start here.
    Customise everything.

    Shop Sidekick
  • Straps & Clips

    Change the look in seconds

    Shop Straps
  • Travel kits

    Games, art, and ouchie fixes. All in one bag.

    Shop kits
  • Clips, charms & patches

    The stuff that makes it
    100% yours.

    Shop accessories

Sarah

VERIFIED CUSTOMER - CALIFORNIA

"My 7-year-old didn't even ask for the iPad.
Between UNO and the dot markers, she was completely in her own world. Absolute
lifesaver on a 12-hour flight."

Danni

VERIFIED CUSTOMER - CHICAGO

"I made three different kits — one for each kid. They each felt like it was theirs and didn't complain the entire trip. I nearly cried!"

Priya

VERIFIED CUSTOMER - NEW YORK

"Used it at a long dinner. The stickers and activities gave my 5-year-old something
to do with her hands the whole time. It genuinely saved the night."

Alex

Verified customer - SYDNEY

"Running late to the gate and I still had
everything I needed, right where I packed it. No hunting. No stress. That hasn't happened in years."

Jamie

Verified customer - UTAH

"We played through the whole kit in one sitting like absolute bandits. Just ordered a refill. The fact that you can build your own is a game changer."